5. A Few More Promotional Events
The Rays do not have to become as theatrical as the Savannah Bananas (although I personally would enjoy that very much), but a few more promotional events should help attendance. I understand how time-intensive it is to create and execute a successful promotional day, but every game should have some sort of theme. Something as simple as dollar beer or burger nights when they are not feeling as creative should do the trick. What about the return and expansion of the concert series? Minor league teams have done a good job of coming up with promotional ideas; can the Rays? With a brand-new dome stadium, the possibilities are endless.